In the old school marketing world, display campaigns are still seen as a distinct component of an advertising campaign, like a magazine advertisement, for example. According to this approach, Online Display Marketing means more cost and lower benefit for companies. Yet display advertising is still a powerful tool to enhance brand awareness, particularly when combined with other online and offline marketing activities such as PPC, SEO and Social Media Management.
We have a fundamentally different approach from that of old school advertising agencies. Our comprehensive approach allows you to integrate display advertising campaigns with ongoing, existing online marketing activities.
We have run successful display campaigns for high-profile clients in various sectors, both in the UK and across Europe. Reaching the correct audience group is another key factor for us when organizing display advertising campaigns. This means lower cost and higher conversion for our clients.
In order for a digital display advertising campaign to succeed it needs to be managed by experienced people and based on an accurate method. Even picking the right date can turn out to be a crucial factor in your campaign’s success. When is the best time to release a campaign’s banners? And how long should it go on for? There are many other similar questions that have significant impact on campaign results. We use trend analysis tools to determine the correct period for campaigns, based on industry. So our clients are given the confidence of knowing the correct timing, the estimated budget and the approximate conversion rate they can achieve, a year in advance.