Social Media Management
After social media emerged, word-of-mouth and viral marketing gained much more significance. In the old world, television, magazine and newspaper advertisements were only marketing channels through which you could introduce your new service or brand to the target audience group. It was an expensive activity that not all companies were able to afford. In addition to this, there was no measurement tool to monitor the interaction of our audience group. Certain figures such as a television show’s rating or a magazine’s circulation may indicate whether you could reach a certain audience group in a certain period. But those channels are not suitable for measuring interactions between you and your target group. At the end of the day, there is just one parameter left to measure your success. The question is whether people buy your service or product or not. But, in the internet era, you can see the big picture even if your product or service has not been released.
Social Media Language
Social media like Facebook and Twitter have their own language which is different from that of classic marketing channels and even different from each other. You need to work with professionals who know how to speak the language like a native, in order to manage your brand and service in social media, and as a marketing professional you always keep in mind that social media can be either a benefit for your marketing activities or a nightmare for your brand. It’s all about choosing an experienced and brilliant partner.
- Creating your social media strategy
- Publishing fresh interactive content daily (on Facebook, Twitter, Youtube and so on) with experienced native speakers who speak the same language as your target audience group.
- Creating viral advertisement videos
- Developing Facebook Applications
- Monitoring and reporting social media activities