Blog Articles

Since 2009, Europe Economies have been affected by a difficult economic condition: the Eurozone Debt Crisis. The UK economy shrank 4.4 per cent in 2009, but it grew 2.1 per cent in 2010 and experienced a slight growth of 0.8 per cent in 2011. [1]

Needless to say, men and women occupied different position in today’s market in terms of consumer habits and needs. Different consumer groups need different approaches not only in terms of which product might be suggested to which audience group but also in terms of multiple factors, from color and design preferences to the language that you use for marketing.